The Cage

Social Media

Brand Strategy

Brief

The Cage JSA, a gym offering martial arts, strength, and fitness training, identified a need for consistency in their social media efforts and marketing campaigns. They aimed to develop regular, high-quality content that captured the essence of lessons, online training courses, and the overall experience offered by the gym, showcasing the unique personalities of its members.

Challenge

The challenge involved establishing a monthly content creation routine while concurrently rebranding their presence across all social media platforms. This encompassed highlighting specific gym members, staff, and the caliber of workouts and lessons. Our approach focused on crafting content centered around these themes, with the ultimate goal of attracting more customers to both the strength training and martial arts aspects of the gym.

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